Rule of three

It's the other side of the penny.
Thrown to the ground
in middle of the thoroughfare,
with such a soft landing
you think no one will know.

It's your bait
and your intent
as you make your own brand,
when you tie yourself up
and want to be found.

It's a rule of three.
When you hold the gaze
you spill your truth
and your smile in diffusion
becomes a scowl
when the rules are not your own.